I personally believe that the decisions taken by Brussels over the past three years do not meet the needs of common European citizens. "Behind all this are two aspects that I would like to stress: European regulations and increased imports. Now prices are finally stabilizing themselves thanks to higher availability." "Demand and supply, as well as the fierce competition to purchase produce from the few places that had abundant production, made prices skyrocket, with direct consequences on consumers. This has affected fruit production, especially when it comes to early stone fruit varieties, as they have not developed a satisfactory flavor and size." This year, we have had to deal with three episodes of frost, two periods of excessive rain, cold temperatures in May, and two terrible hailstorms in April. "I believe the difficulties we are facing are due to causes that manifest themselves periodically. I certainly do not want to put the blame of what is happening on climate change or on the volatile needs of consumers or supermarkets." I work in markets day after day to deal with purchases and sales and connect national and international producers and buyers. "Over the last period, I have given a lot of thought to issues concerning the sale of fresh produce, such as the drop in consumption, speculation, and all those topics that deserve attention and respect," starts operator Ettore Ceccarelli from Longiano (Forlì-Cesena), who owns the Julius brand together with his brothers.
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